Competitive analysis generally involves systematic approaches to understand industry parameters and determine competitors' strengths and weaknesses.
This enables tracking market trends and facilitates the evaluation of industry opportunities. Through competitive analysis, organizations gain the opportunity to understand nearly every detail, including strategies implemented by competitors, policies, and marketing tactics. This enables more informed decision-making, development of innovative solutions, and increasing market share as one of the fundamental objectives. Another crucial aspect is identifying risks through competitive analysis and developing proactive strategies against them.

01

Following the collection of market reports, industrial datasets, financial data, customer feedback in the market, and competitor performance indicators, data is cleaned, processed, and prepared for analysis using big data analytics tools according to significance levels. Subsequently, pattern recognition is performed using machine learning algorithms to predict competitors’ strategic moves and market trends. |

02

Structural analysis of competition and evaluation of competitive intensity are performed using SWOT analysis and Michael E. Porter’s Five Forces Model. Subsequently, benchmarking approaches are used to compare multidimensional performance indicators of selected competitor firms and determine best practices. |

03

Competitive strategies are developed based on data analysis results, and recommendations are provided for improving the organization’s own service and product capacity by conducting comparative analyses with competitors’ services or products. Additionally, competitors’ pricing policies are analyzed to create profitable and competitive pricing strategies.

04

The competitive environment is continuously monitored through dashboards providing real-time data flow and detailed reports. Key performance indicators (KPIs) are regularly tracked through their determination. Potential predictive applications are developed for quick and effective interventions to observed changes.
What Results Do We Achieve
The analytically measurable results that emerge in our competitive analysis projects are outlined below.
Analytical Scales:
- Strategic Position Index – SPI
- Revenue Growth Rate – RGR, Market Share Analysis – MSA
- Risk Reduction Ratio – RRR, Risk Assessment Index – RAI
- Decision Cycle Time – DCT, Operational Efficiency Metrics – OEM

How We Do
Vabers provides comprehensive competitive analyses to its clients using advanced data science techniques with its mastery of positive sciences and industrial norms. This allows organizations to distinguish both their own risky elements and all dynamics related to the industry and competitors. Using engineering sciences and advanced data analytics techniques, we evaluate and report on the competitive environment objectively and in detail, operating with a prerequisite for success. The fundamental stages followed in competitive analysis are tracked and coordinated as outlined below.