Product and Service Development
Product and service development is one of the most crucial processes for ensuring sustainable growth. On a global scale, it is essential for companies to monitor customer expectations and market trends, and develop more innovative and customer-focused services and products in line with these changes.
The product development process encompasses all stages from ideation to market launch. Due to its comprehensive aspects, proper planning and execution of the product development process is one of the most critical factors enabling businesses to remain competitive.
In a successful product development process, organizations’ market positions are strengthened, significant increases in customer satisfaction are achieved, and profitability is maximized. With innovative services and products, brand loyalty is created beyond meeting customer requirements, and market share is sustainably increased.
01
Market and Customer Analysis
| At this stage, data obtained from numerous sources such as market research, customer feedback, industry-based media and archive data, and consumer behavior are analyzed using big data analytics tools. After making collected data meaningful, strategic behaviors are developed to predict customer needs. During this process, reports and applications that comprehensively guide product development processes are created by predicting market trends and customer demands using machine learning algorithms. |
02
Prototype Design / Development
| Product functionality and aesthetics are optimized using CAD/CAM software and advanced simulation tools in product design. Following the design process, prototypes developed with 3D printing and rapid prototyping technologies undergo user testing to evaluate whether products are user-friendly and meet market expectations before market launch. |
03
Innovation and Technology Integration
| Advanced approaches and software such as machine learning, Internet of Things (IoT), and artificial intelligence (AI) are integrated into product development processes within Industry 4.0 applications. Additionally, patent applications are made for product and service innovations, thus ensuring legal protection of innovative services and products by protecting intellectual property rights. |
04
Product and Service Optimization
| Real-time data analysis is performed using sensors and data collection tools in the product development process; product performance and production processes are continuously improved using advanced optimization algorithms such as simulated annealing and genetic algorithms. |
What Results Do We Achieve
In our product and service development projects, which we conduct in accordance with the nature of engineering through our scientific and academic approaches to data sciences, we achieve visible, measurable, and concrete results.
Market Success
Our innovative products have been rapidly adopted by the target audience when launched to the market, achieving a 22% increase in sales volume.
Customer Satisfaction
By developing products that exceed customer expectations, customer satisfaction and loyalty have been increased by 18%
Cost and Time Savings
Through data-driven optimization processes, costs in the product development process have been reduced by 14%, and time-to-market has been shortened by up to 27%.
Market Success
Our innovative products have been rapidly adopted by the target audience when launched to the market, achieving a 22% increase in sales volume.
Customer Satisfaction
By developing products that exceed customer expectations, customer satisfaction and loyalty have been increased by 18%
Cost and Time Savings
Through data-driven optimization processes, costs in the product development process have been reduced by 14%, and time-to-market has been shortened by up to 27%.
Market Success
Our innovative products have been rapidly adopted by the target audience when launched to the market, achieving a 22% increase in sales volume.
Customer Satisfaction
By developing products that exceed customer expectations, customer satisfaction and loyalty have been increased by 18%
Cost and Time Savings
Through data-driven optimization processes, costs in the product development process have been reduced by 14%, and time-to-market has been shortened by up to 27%.
Analytical Scales:
- Sales Growth Rate – SGR
- Customer Satisfaction Index – CSI
- Cost Reduction Ratio – CRR ve Time-to-Market – TTM